Jeri Heiden / Creative Director

Jeri was born in New Jersey and moved to the Central Coast of California at age 10. She studied graphic design & packaging at Pepperdine University and Art Center College of Design. Prior to joining Smog in 1999, she spent 17 years working in the music industry at Warner Bros. Records and A&M Records as an executive and creative director. Her work can be seen on over 350 album campaigns and she has received 3 Grammy nominations for packaging design.

Jeri has lectured and taught extensively, served on numerous design juries and her work has been recognized by the AIGA, American Center for Design, the Type Directors Club of NYC, Print, Communication Arts, Graphis, I.D. Magazine, STEP Inside Design and the Art Directors Clubs of Los Angeles and New York. In 2009 her photography was featured in The Graphic Eye published by Chronicle Books.

She has served on the AIGA/L.A. advisory board and been a member of the AIGA and The National Academy of Recording Arts and Sciences (NARAS) for 25 years.

At Smog, Jeri’s expertise encompasses the administration and leadership of the studio, photography, photo art direction, photo imaging, identity, book, packaging, advertising and merchandising design.

During her downtime she enjoys relaxing at home with her husband John (Smog’s founder), their dogs (Ripley & Jack), photography, reading food blogs and cookbooks, and the rare nap.